There are ads that can be enjoyable. It is just short entertainment. My wife and I both thought of a commercial from Target where Santa was running to the store in the middle of the night in a partially empty parking lot. https://vimeo.com/55792604

I looked up to watch that one when it would come on. It was fun. I mute the TV when I get too many drug and insurance commercials.

I don't mind ads inside my content, as long as it's not too obvious.

My family has been watching The Amazing Race. It's an enjoyable reality show with not much drama. Ford and Travelocity are all over the show, but it fits with the theme and isn't overly intrusive.

Now, Nissan's Rogue ad in Heroes? Good god, I hated that.

My "favorites" were the Bing searches in Hawaii Five-o: https://www.youtube.com/watch?v=nfHuZ5qrYX4

I guess it worked, since I remember the ads (even though I didn't follow the show). I still don't use Bing, though.