Agreed - for some cases just pasting the GA snippet onto a site is sufficient. For others you should add events and such. For others you must roll your own.
Re:We ditched Google Analytics
by marcosdumay on Tuesday December 08, 2015 @01:32PM
(#10698309)
If it's worth A/B testing your site, it's worth doing it with a tool that understands your costs and revenue structure.
GA is mostly used by people that don't need it, yet want to pretend they get actionable data out of it.
I applaud SpiderOak, but they are much different from most other sites. They have privacy conscious customers to begin with, this is something that is good press for them and probably a net positive on their bottom line for doing it, not the case with most other sites. Also it's something they are doing after having a very mature product for many years, clearly not the first or most important thing they needed to tackle as a company.