Well you can only lose what you put in and the option itself costs a fraction of the share price. Put option owners were certainly feeling a lot better today than short sellers (though call option owners were feeling best--some lucky owners of the Dec 11 65 calls are up 239900%!).
The tl;dr is it's a way to be short a stock with more limited risk, but with the added variable of having to be right on timing.
Also, the timing is only applicable to European options which expire on a specific date. American options have no expiration date!
Umm, American options still have an expiry date. They can be called earlier than their expiration date, though unless there is a dividend to be paid, its never advantageous to do so.
But American options absolutely have an expiration date. They wouldn't make sense otherwise.
I mean at price would you sell someone a put or a call if they could wait forever to exercise it?
No matter what implied vol you put on the underlying, you would still have to price it at infinity wouldn't you?