At that time, Peet's seemed to be proceeding more slowly and setting a certain quality level ahead of rampant expansion.
If they are moving into Keurig / Green Mountain, and selling properties to DD, then they are just another corporate customer.
Mars (yeah, that Mars) came in and bought another local outfit in a nearby city. Fortunately, the deal I guess left the actual shops out of it, or they reverted a year or two later to independent ownership. They rebranded and are still / once again busy serving up a good product to loyal customers. The original brand name appears now to have moved into a stable of similar names and products that I expect to see floating around corporate settings -- hollow, genericized echos of what they once represented.
I suppose all this is getting more than a bit OT for HN. But I'm older, "lives on coffee" kind of guy. And I've found that big and/or public money just does not produce an exceptional product, in that market.
A bit frustrating, when those same forces force out the local operators. Fortunately, the one that has opened near me is in a town that can afford it and is surprising me with more of a population that is embracing the shop than I would have expected to be present.
And yeah, there is "make it yourself." But there is also something social -- and simply "getting out of the house" -- to heading over to the local joint and maybe striking up a conversation.
And they weren't before?