From everything I understand about Google culture from current and former Googlers I talk to, Google employees categorically believe data aggregation has no bearing on privacy concerns at all, and that there's fundamentally nothing even bordering on questionable in anything they do with it.

At the very least, Googlers :believe: they're 'doing the right thing', so they :believe: their marketing and their mottos, at least.

It's up to us to convince Google that it's wrong.