If Apple's first car came out today, they need Autopilot, today. Apple can't afford to be 5 years behind Tesla.

Elon: "Should mention that I will be interviewing people personally and Autopilot reports directly to me. This is a super high priority."

- https://twitter.com/elonmusk/status/667519445414252544

Watch the video I linked to above. That's a step change in the meaning of automobile.