Re:More Apple Car Thoughts: Money, Design UI, Distribution
by Aloha on Wednesday December 02, 2015 @09:32PM
(#10667362)
If I were producing a car, I'd look into vehicle as a service.
Which means, one monthly price, a lease like object (but without mileage limits), insurance and any maintenance is included, and when the period over (say 24 months), you can return it or trade it in on a new model for a small fee. In a smart world, the cars wouldn't even need to be totally new, they could go thru a re-manufacturing process to replace most wearable components (like the interior, tires, and possibly repainting).
Apple does two things really well, it makes very pretty products, but it also makes products that are generally less complex in use. The most complex part about automobile ownership is the purchase process (and insurance too), if you can remove the complexity, you can make a much better customer experience.
Which means, one monthly price, a lease like object (but without mileage limits), insurance and any maintenance is included, and when the period over (say 24 months), you can return it or trade it in on a new model for a small fee. In a smart world, the cars wouldn't even need to be totally new, they could go thru a re-manufacturing process to replace most wearable components (like the interior, tires, and possibly repainting).
Apple does two things really well, it makes very pretty products, but it also makes products that are generally less complex in use. The most complex part about automobile ownership is the purchase process (and insurance too), if you can remove the complexity, you can make a much better customer experience.