Images + spreadsheet? This is strange, but I see it being very useful (I just realized this utility after reading the use cases on the landing page, but I wouldn't use it the way it is shown on the actual examples).

The problem will be to drive adoption of such a strange new concept.

I agree. I've got a handful people using it for the small offices, a lot of the everyday items they were keeping track of using spreadsheets tied to some desk number. We are exploring what other applications this could be used for, a big one was event planning. What were you thinking it could be used for?