Ask HN: Is hiring a PR company a good investment for a startup?

Posted by charleyrock on Wednesday January 20, 2010 @01:51PM
from the ask-hn dept.

Startup based in NYC. Is hiring a PR firm to get the word out a good investment? Any ideas about what/how they charge?

( 6 comments | 8 points | on HN )

Re:Ask HN: Is hiring a PR company a good investment for a st... by Travis on Wednesday January 20, 2010 @08:35PM (#1066371)

No, I wouldn't recommend this. It'll cost you anywhere from a few thousand to 10k+ per month. There are much better ways for you to "get the word out".

[ Parent | on HN ]

Re:Ask HN: Is hiring a PR company a good investment for a st... by krav on Thursday January 21, 2010 @12:35AM (#1066705)

PR agencies are what corporate managers hire to justify their marketing budgets. You're a startup. Be scrappy. Be creative. Think outside the box. You'll come up with ideas and ways to market far far more effective for your market than most PR agencies.

[ Parent | on HN ]

Re:Ask HN: Is hiring a PR company a good investment for a st... by rmason on Wednesday January 20, 2010 @10:51PM (#1066577)

Noticed that Mint hired a PR person very, very early and it worked out pretty well for them.

It also depends on the type of business that you're building.

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Re:Ask HN: Is hiring a PR company a good investment for a st... by medianama on Thursday January 21, 2010 @03:00AM (#1066857)

No. You can do a much better job yourself

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Re:Ask HN: Is hiring a PR company a good investment for a st... by charleyrock on Thursday January 21, 2010 @09:07AM (#1067282)

Thanks for the input...very much.

[ Parent | on HN ]

Re:Ask HN: Is hiring a PR company a good investment for a st... by dnsworks on Wednesday January 20, 2010 @05:09PM (#1065917)

Maybe if you've already burned bridges and ruined your brand.

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