> In general I think that the press and the general public only becomes aware of these things long after they have reached a dominant market position and are employed almost universally.

Exception being when it affects the journalists directly, as is the case with how the media followed Apple closely even when they were a bit player in the computer world. This because media production had for better or worse de-facto standardized on Apple.

Thus when Apple branched out into the consumer electronics world, they wrote about it. This even though Apple was hardly the first, and their offering very much wedded to the Mac.