The Orange Pi PC is competing fairly directly with the Pi 2, for $15. (Though it does apparently have some thermal throttling issues and isn't yet supported by the upstream Linux kernel without patches.) Annoyingly so in some ways; they haven't bothered to pin out many SoC features that the Pi lacks, like line-in support.

Oh, and that Olimex article smells of FUD. As they themselves point out, the price they were quoted for the SoC in the C.H.I.P. wouldn't be competitive - it's the same as a modern quad core SoC for a outdated single core. It's not a new die either, just another (possibly repackaged) version of the old and cheap Allwinner A13, so there's little in the way of R&D costs to recoup.