Financially speaking, between the two goals, there's enough money concentrated in private individuals' hands that you might be able to find six people willing to shell out for space tourism.

Government funding supplies the ISS. A laudable goals, but there's a grim realpolitik view that suggests it's not as guaranteed sustainable of a market as space tourism.

On the other hand, SpaceX's goals also allow for deployment of orbital payloads... Now that's lucrative.