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Re:The Architecture of Open Source Applications: Nginx by royjacobs on Tuesday November 24, 2015 @04:09AM (#10619838)
These bidding platforms typically don't provide you with JSON but with some headers or query parameters that are very quick to parse (especially for the native nginx code), so your Lua code can basically boil down to a few table lookups.
Re:The Architecture of Open Source Applications: Nginx by lpgauth on Tuesday November 24, 2015 @10:05AM (#10621077)
Uh, look up OpenRTB. Except for Doubleclick Adx almost all exchanges encode bid requests in JSON.