It then becomes the problem of its users, and rapidly the problem of userland developers, because users expect their software to just work in Ubuntu.
Developers can now go and waste effort just to comply to Canonical's de facto walled garden, or lose all Ubuntu users (furthering the "Linux is too complicated and fragmented!" narrative).
Everybody loses, nobody wins.
Assuming source distribution, I do not see any special effort required.
This is a protectionist, anti-choice argument.
No special effort to support Mir/Unity/upstart? Other Ubuntu-only APIs, standards, UX, Kernel/Library versions not employed by other distributions, …?
(Upstart was killed when even Canonical realized it was impossible to demand of everyone else to support their special snowflake init system.)
It's also funny how people routinely bitch about Upstart when it predated systemd.
Why are you treating this as zero-sum?