That was an excellent demonstration, and the static firings seem to have gone as expected as well. I would guess that the in flight ejection is mostly about being able to maintain both an escape route and the capability to execute it during an unplanned orientation divergence and rapid disassembly :-). Given the low cargo capacity (100kg) it seems like the 'trunk' is dedicated to the eject capability.

As for finding a space tourism company, I'd be interested if anyone had approached SpaceX with that as a business plan. I would certainly consider investing in something like that given the right team and opportunity.