Jaron Lanier writes about this problem in "Who Owns The Future" and calls it the Siren Server. People seem to continually mistake the mass collection of data and its generic processing with actual actionable intelligence. What you really end up with is a mass of data that has no meaning or function unless you already have an inclination where to look.

That inclination is likely going to fall along the lines of your biases unless its in direct relation to an already occurred or ongoing event.