On the metro it's easy to waste 20 minutes just on the extras — walking to/from the station, inside the stations, waiting for the trains. Each of these things takes just a few minutes because the stations are close and the trains run often, but few+few+few so easily =30, particularly if you have to change trains.
The incentive is not only on gas price, but on the whole experience, where the environment/infrastructure play a lot. Architecture governs.
When moving/parking your car is slow, complex, expensive, whereas using a bike (be it powered or not), public transportation or your feets is not, depending on your travel, the choice is quickly made.
Some cities are rearchitecting around this whole experience. Paris, Nantes (for those I know well) have been doing this for several years already, and it's a long, painful process for everyone and every business, but that definitely feels like a good thing.
I don't get the "enjoyable" part. Maybe it's because I live in the country, but the thought of taking deep breaths in an environment saturated with car exhausts would stop me.
I commute by bike everyday, 10 km, in a medium city in the french alps. Every single day I encounter a situation where I am concretely in danger. French drivers suck and simply don't care about bike riders.
When you ride a bicycle in Berlin or Tokyo you truly sense what it's like to be actually considered, and it changes all your interface with the city!
Have you been to Strasbourg recently? There's definitely a bicycle culture there...
And btw, we French don't have a bicycle culture. For us every day bicycling (not sport) is for people that can't afford a car (and the rare idealists that think they're going to save the planet).
I'm always amazed at the number of bikes I see when I go in Germany or Holland (never went to Denmark). It's not a matter of money, they are richer than us, it's really cultural.
If you really want to see more bicycles on French roads you need gas to be at about 2€ / liter (Google says it's about 8 bucks for a gallon).