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Re:The Advertising Bubble by jacquesm on Monday November 16, 2015 @11:29AM (#10575315)
Well, there is only so much you can do before you simply run out of subtle options and resort to sledgehammer methods that irritate a substantial portion of the public. We're getting there. It's not there yet but even family members have now installed ad-blockers because of a re-targeting campaign gone bad. Of course that will lead to ad-blocker evasion and so on but in the end it does not look as if we all have the same goals here or if there is any respect between the various parties and that can't end well for all of them.
Re:The Advertising Bubble by stevesearer on Monday November 16, 2015 @12:39PM (#10575769)
I've had great good results in thinking of my site as a magazine and trying to target the ads more towards the content and less towards the readers. The content is photo tours of new office design projects, so the ads are banners showing office design products. Readers are interested in the published content, so they are generally going to be interested in the advertising.

In addition to battle between adblocking and adblocker evasion, I think there are going to be a lot more sites with fusions between advertising and editorial (sponsored posts, product placement, and just good pr) making it more difficult to distinguish between the content and the advertising.