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A comment on The Advertising Bubble. Parent comment

Re:The Advertising Bubble by ssivark on Monday November 16, 2015 @09:59AM (#10574741)
For a lot of companies, brand advertising seems to be the only thing that works and targeted advertising almost useless. Eg: Companies like Coca-Cola and Pepsi, which get a significant share of their revenues from people who buy the product once or twice a year, rather than "engaged" users who buy lots.

The following is a very interesting read: http://www.ft.com/cms/s/2/cd1722ba-8333-11e5-8e80-1574112844...

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Re:The Advertising Bubble by reagency on Monday November 16, 2015 @11:04PM (#10579105)
Who buys Coke only twice per year?
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Re:The Advertising Bubble by djhn on Tuesday November 17, 2015 @01:22AM (#10579467)
People who never drink soda...except that one time at a restaurant on a holiday, where your sanitary considerations make you ask the waiter for a beverage you know, that beverage being coke or pepsi. I will go for the coke, even though I can't taste the difference in a blind test.
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