Re:The Advertising Bubble
by arrrg on Monday November 16, 2015 @07:46AM
(#10574078)
Eh … targeted advertising certainly worked on me. Pretty definitely and pretty much guaranteed better than non-targeted ads.
My purchasing decisions tend to be pretty long and drawn out (it will take me months to decide that I want, for example, a camera and then to decide which one I want), but targeted ads have several times caused me to pick up the slack and continue my line of investigation into what to buy.
Their aggressiveness is an asset – and they also don’t really annoy me. Comical, sure, but they also remind me: Ah, I wanted to check out those cameras.
Obviously it’s a blunt instrument and not a scalpel (we know for to little about how human brains work to make that work – we need the blunt approach), but it’s a different blunt instrument compared to other advertising.
Re:The Advertising Bubble
by jacquesm on Monday November 16, 2015 @07:48AM
(#10574085)
Oh, they work alright, on a statistical basis. They work better than non-targeted advertising, that's all it takes. After all, you're definitely not the only person who can be influenced this way.
My purchasing decisions tend to be pretty long and drawn out (it will take me months to decide that I want, for example, a camera and then to decide which one I want), but targeted ads have several times caused me to pick up the slack and continue my line of investigation into what to buy.
Their aggressiveness is an asset – and they also don’t really annoy me. Comical, sure, but they also remind me: Ah, I wanted to check out those cameras.
Obviously it’s a blunt instrument and not a scalpel (we know for to little about how human brains work to make that work – we need the blunt approach), but it’s a different blunt instrument compared to other advertising.