The only places in which people are really competing directly with each other are in the labor market (which drives the price of labor down) and in professional sports or other one-on-one contests.
Almost everywhere else we co-operate before we compete.
So far this model is a bit like democracy, it may not be optimal but it seems to be the best we have. If you can improve on that model you'll go places but you're going to be ironically in competition with everybody else!
Also interesting note: from my experience, most tech companies aren't really competitive. The market is big enough that most successful companies either compete superficially or sometimes outright cooperate, even when working in the same market.
It doesn't matter if it's proven or not. We're (hopefully) not automata just doing what's proven to make us excel without consideration for the others.