It's not laziness, it's risk-aversion. They're different. I will put in significantly more effort to go to McDonald's instead of some no-name fast food joint because I know for sure what the price will be and what the food will taste like.
Speaking of McDonald's, I really learned to appreciate them and if anyone starts whining to me again about "americanization of everything" I'll tell them to go spend a month in southern China. As a westerner, unless you're particularly fond of sweet food and sea food, you'll likely quickly appreciate that there is always a McDonald's, KFC and Starbucks nearby. Being able to buy safe food that you know you'll like is godsend when trying to ease into another culture's cousine.
McDonalds to me represents everything that's wrong with the western world, everything from its diabetes inducing substances that try hard to mimic actual food and designed to be eaten in a car, to its employment practices. And if you're in China, or in another place where you don't like the food, assuming that you've got access to a kitchen, you can of course cook. Surely you can find chicken, eggs, milk, rice, onions, garlic, beans, peas, potatoes, lettuce, tomatoes or pasta at the supermarket and there's plenty of dishes that you can cook in under one hour and with low effort from those.
But after all, those ads leave an impression on me, that coca-cola is still there, in a red glassy bottle/can, and people seem happy drinking it. That is the reason I might choose it as my go-to soft drinks other than some unknown small brands. So that is advertising works, laziness.