The members of the finance department at my work are definitely programmers. Their spreadsheets define exceptionally complex functionality and they even work a bit in VBA. When Excel is no longer powerful enough they write a little bit of SQL and run it through a Data Connector. Dismissing what they do as "not programming" is incorrect. We call programmers who only know how to glue vendor APIs together "developers", so we should extend the same professional courtesy to people doing a similar level of programming.