Sending Snaps to other people is often pretty genuine. It's a great way to build a connection with someone you don't quite know just yet, as you get a lot of face time with that person. And of course, drawing lets you express your creativity. You can manipulate your looks, or the environment around you. It's a lot of fun.

Conversely, Snap Stories can indeed get very Vine-like. They can be quite fun, but if you're making them for the wrong reasons (to get attention) then they lose their meaning.