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Re:Death by a thousand likes: Facebook and Twitter are killi... by lukasb on Thursday November 12, 2015 @12:33PM (#10554611)
Not sure Twitter agrees with you, since they're collaborating with Google* et al on the Accelerated Mobile Pages (AMP) project - which can be thought of as an open, web-based alternative to Instant Articles.

*my employer

Re:Death by a thousand likes: Facebook and Twitter are killi... by ThomPete on Thursday November 12, 2015 @01:11PM (#10554929)
I am not talking about just articles. I am talking about content. (essays, discussions, comments, videos, promotional posts.