Re:Apple in Talks with US Banks to Develop Mobile Person-To-...
by roymurdock on Wednesday November 11, 2015 @05:57PM
(#10550001)
It is definitely a benefit, but it's a far cry from guaranteed success. I have a trash folder full of 10 or so Apple pre-installed apps and I'm sure many others do as well. Apple P2P Pay will most likely be another one of those for me, which is why I see it as a catch-up play and one they will have to force on the market.
I think having a large smartphone platform to which you can roll out new features is really useful! There are what – maybe 4-5 million active Apple Pay users? That's a decent chunk of in-built market for the service, assuming it's seamlessly available to them all.
Obviously P2P Apple Pay doesn't offer you much benefit if you've already got a working solution to the problem.