The "get rid of the duck" story comes to mind:
http://pud.com/post/59851751577/the-duck-technique
Joel Spolsky called it 'Fire and Motion'.
Re:Gmail, We Need to Talk
by brianclements on Wednesday November 11, 2015 @02:38PM
(#10548724)
I've referred to it in conversations as movement vs progress: things that progress you forward toward a goal, or simply movement which could be in circles, backwards, side to side, hand waving etc.
Does this incessant desire for change/to be seen to be doing something have a name?
It came up in a political commentary I was reading (about how politicians have to be seen to do something, even if the status quo is better), and I've noticed it in the "curve of website disillusionment" for clients ("Our website is 3 years old ergo a new shiny one will be much better. No, we didn't do any research but it's obvious 'cause it's old")