Re:Gmail, We Need to Talk
by chinathrow on Wednesday November 11, 2015 @05:48AM
(#10545938)
From that post - a gem:
"Just to be clear, you’re not allowed to use Customer.io to send cold emails.."
Guess why :)
Sending unsolicited email to consumers is, indeed, spam. B2B is different.
EDIT: CANSPAM (US) is a bit ambiguous on this point. (Helpful blog post: http://customer.io/blog/Send-email-without-unsubscribe-link-...) CASL, its Canadian equivalent (I'm Canadian) is very clear on this point, though--unsolicited B2B to a publicly posted email address is a-ok, as long as it's not automated.