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Re:What's going on with Google robotics? by antsar on Tuesday November 10, 2015 @02:52PM (#10541935)
I can't comment on how it works for companies as a whole, but it has been shown that individuals are more strongly motivated by the desire to avoid a loss than the desire to gain something.

https://en.wikipedia.org/wiki/Loss_aversion

Re:What's going on with Google robotics? by jessriedel on Tuesday November 10, 2015 @06:14PM (#10543365)
I'm familiar with loss aversion, and it's really not relevant here. (Maybe it would be if you could fall in status by not innovating, etc.)