And on the flipside, a lot of rappers are loved for their flow more than their words! Travis Scott, Migos & Young Thug immediately come to mind for flow/overall sound/aesthetic > lyrics (even though they have their moments).

And that's especially true given the huge increase in attention given to producers, to the point where people are more excited about collabs between producers & rappers rather than just rappers themselves

Raps super diverse, and super fun to watch evolve