If you think that at a lifestyle business you can just philosophize about 'architecture', write 3 prototypes and hone every last function for aesthetics, you're sadly mistaken. When you're small everyone has to do everything, you need to ship so bills can be paid, and customers are always nr 1, not the software. I like 'small' too, but it's not like working at a lifestyle business is like having tenure. Owning one that has plenty of cash at hand might be, but working for one isn't.