This has arguably already been done in the "entrepreneurship" world through the label "small giant", coined by the book [1] of the same name.
"Small Giants: Companies That Choose to Be Great Instead of Big"
[1]: http://www.amazon.com/Small-Giants-Companies-Choose-Instead/...
Sort of similar:
micheleincalifornia.blogspot.in/2014/03/i-love-lucy-lifestyle-business-that.html
Re:Startup Playbook
by danieltillett on Thursday November 05, 2015 @08:55PM
(#10517426)
Interesting post, but I am not too sure that it is that similar to my post :)
1. http://www.tillett.info/2014/11/24/lets-kill-the-term-lifest...