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Re:Startup Playbook by danieltillett on Thursday November 05, 2015 @07:38PM (#10517160)
This is as good excuse as any to link to my rant post that we need a new term for startups that are not focused on VC funding.

1. http://www.tillett.info/2014/11/24/lets-kill-the-term-lifest...

Re:Startup Playbook by bmh100 on Thursday November 05, 2015 @10:26PM (#10517679)
This has arguably already been done in the "entrepreneurship" world through the label "small giant", coined by the book [1] of the same name.

"Small Giants: Companies That Choose to Be Great Instead of Big"

[1]: http://www.amazon.com/Small-Giants-Companies-Choose-Instead/...

Re:Startup Playbook by Mz on Thursday November 05, 2015 @07:45PM (#10517183)
Sort of similar: micheleincalifornia.blogspot.in/2014/03/i-love-lucy-lifestyle-business-that.html
Re:Startup Playbook by danieltillett on Thursday November 05, 2015 @08:55PM (#10517426)
Interesting post, but I am not too sure that it is that similar to my post :)
Re:Startup Playbook by Mz on Friday November 06, 2015 @12:54PM (#10520797)
Similar in terms of rebutting the idea that a "lifestyle business" is something to be dismissed out of hand as not really a serious business.