I think it's a really good path to follow and would love to do the same one day.

You might like this article if you haven't already seen it. It's been doing the rounds lately. https://medium.com/@dhh/reconsider-41adf356857f

As for a term... I can't think of one apart from "business". :P Heh.

edit: Just noticed someone else already commented with a link to that article! Ha!