Isn't the answer to your museum question is in the article? The author values the ambiguity of an image, rather than having it pre-packaged to a and consumable concept that the "story" gives it.

I don't really get his beef, to be quite honest. To me the true crime (albeit a minor infraction) of HONY is that it's not much more than a Gotham-based localization of the much more interesting and long-standing Colors publication, publishing since the 90s