I am one of Jeff's true fans, having played his games since the mid 90s, which makes me think he's understated one important point: you have to have fans. You can't expect to stand out on the strength of your ideas, gameplay or story alone. You have to work to find an audience for them, and then work to get those people to buy your product, at full price. Good games are almost a commodity now. The developer is one of the few points of difference buyers pay attention to.

"You can be 50% off one sale and then 75% the next. Nobody will notice." I disagree with this; once you put it on a temporary sale or in a bundle, many people are content to wait until it goes on sale for lower. I've lost count of the number of Reddit threads where people asked, "Will [game x] go lower than $1.49?"