Yeah, I thought this was really weird, too. I'm actually in the process of building out a small WISP outside of Georgetown, TX to serve an area that's right now /only/ being served by cellular, and I've gone with Ubiquiti gear. Not only does it allow traffic shaping but the practice is encouraged. There shouldn't be any need in a PTMP Ubiquiti setup to call people and tell them to lay off the Netflix.