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Re:Upthere, a cloud storage service, wants to make file sync... by jozzas on Thursday October 29, 2015 @10:57PM (#10475917)
Yeah, I must be missing the point as well.

"Upthere says it plans to offer an API in hopes that developers will make it the default storage solution for their own apps"

So... how is that in any way different to using the AWS API to upload stuff to S3? Being a "storage solution provider" (and reselling other companies' cloud offerings at that) has some razor thin margins and a whole lot of competition. I don't understand what makes these guys different.

Re:Upthere, a cloud storage service, wants to make file sync... by inframouse on Thursday October 29, 2015 @11:09PM (#10475953)
They talk about running their own hardware so assume something like open compute or backblaze. But without the size or reliability of S3. Can't imagine they'll be able to do it at lower cost than Amazon either. Like you I have no idea why not use S3.
Re:Upthere, a cloud storage service, wants to make file sync... by jozzas on Friday October 30, 2015 @12:18AM (#10476133)
Like you, I can't see how they'll compete on price if they own their own hardware. Microsoft, Amazon, Google, Facebook have all been working on this stuff for years. Even adopting Opencompute or similar, they will have comparatively no buying power, no users and no data.