Re:Firms help websites evade ad blockers
by ctrl_freak on Wednesday October 28, 2015 @11:47PM
(#10469152)
> Don't websites get paid for(most of?) the ads only when user clicks through?
Depends on the inventory. CPM (cost per thousand impressions) and CPC (cost per click) pricing models are both common in the online advertising industry, though CPM is more common with higher end publishers:
Depends on the inventory. CPM (cost per thousand impressions) and CPC (cost per click) pricing models are both common in the online advertising industry, though CPM is more common with higher end publishers:
https://written.com/blog/51/cpm-cpc-cpa-pricing-online-media