>I was a Homejoy customer too and don't think this is that big a deal all things considered.
It is a big deal. He copied a competitors site word for word. He has 3 other cleaning companies and it appears people who signed up with homejoy have their info. moved to these companies. Customers need to know when their data is going to be used and they have to give consent. Perhaps this fresh article will show the severity of the matter- http://www.businessinsider.com/aaron-cheung-brings-homejoy-c...
Bad press sucks and can be hard, it'll pass though - good to be cautious with this kind of thing in the future (which you probably will be).
I was a Homejoy customer too and don't think this is that big a deal all things considered.