Re:Apple Reports Record Fourth Quarter Results
by kuschku on Tuesday October 27, 2015 @05:51PM
(#10461431)
Well, the market has been wiped out. The iPhone in Europe is down to 14% market share, from 17% 2 years ago.
Re:Apple Reports Record Fourth Quarter Results
by culturestate on Tuesday October 27, 2015 @06:17PM
(#10461567)
I don't think market share is the best metric for measuring iPhone success, or even necessarily one that Apple cares about (save for when it breaks in their favor). As with the Mac, they seem content to let their competitors fight over the high volume strata while staying in the upper tiers and banking the lion's share of the profits.
Re:Apple Reports Record Fourth Quarter Results
by oldmanjay on Tuesday October 27, 2015 @06:16PM
(#10461564)
Market share is not really the number that matters to Apple, although it definitely seems to matter to people who want Apple to fail.
Re:Apple Reports Record Fourth Quarter Results
by onedev on Tuesday October 27, 2015 @06:26PM
(#10461623)
As abtinf pointed out, market share != profit share.
What percentage of smartphone profits does the iPhone garner in Europe?
Re:Apple Reports Record Fourth Quarter Results
by kuschku on Tuesday October 27, 2015 @07:05PM
(#10461815)
That data, sadly, is not available anywhere – they don’t seem to disclose this. I only get results about SAMSUNG falling back in profits internationally, because in the US the premium market is focusing more on Apple. But no information about what the profits look like in Germany.
A large part of the success of the iPhone is the 40% margin for many reasons.