Compare with smoking, which increases the risk of lung cancer by 1,000-1,500%
http://www.ncbi.nlm.nih.gov/pubmed/24606898
http://www.ncbi.nlm.nih.gov/pubmed/21422422
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2121650/
http://www.ncbi.nlm.nih.gov/pubmed/23169929
http://share.kaiserpermanente.org/article/high-fat-dairy-pro...
http://www.ncbi.nlm.nih.gov/pubmed/22342103
Btw, 15% of lifelong smokers get lung cancer whereas 15-19% of meat-eaters get some sort of cancer (mainly, colorectal, prostate and breast).
I can appreciate that this is a surprise, but the data has been there for more than a decade.
In fact, while vegetarian diets do reduce the risk of cancer, the difference is by comparison modest - the overall risk of cancer in vegetarians is ~10% lower.
I didn't deny causal links between meat and cancer. I denied that the causal links between meat and cancer caused anything close to as much additional total cancer risk as smoking does. That's a viewpoint that is supported by any credible source you care to name.
But that really isn't even close to to being a good comparison when discussing overall effect of risk factors: talking about the effect of smoking while only counting damage to the bottom end of the digestive system is like talking about the effect of drink driving while only counting uni-cyclists.
So the reporting is massively misleading, the inference that the risks caused by smoking and those caused by eating processed meats are even of the same order of magnitude is simply wrong. I shall have to read the actual report to get any real meaning from it.