Your question assumes that what we have now is natural, and that force is required to change things.
If the shop owner's thumb has been pushing down on the scales for years, then the solution is not that the customer needs to apply an opposite force to balance thing out, but the shop owner needs to stop applying force.
(Okay, applying a counter-force, as in Leslie Thrasher's "Tipping the Scales", would be a short-term solution, but it's also an easily corrupted one, and it makes most of the people feel like they are being ripped off.)
To start the answer to my question, first remove so-called "right-to-work" laws, or at least the legal requirement that non-members can "force unions to provide without compensation grievance services that are paid for by union members." (Quoting Wikipedia Right-to-work_law#Unfairness .) There's plenty more, but it's a belabored topic that you can easily find elsewhere.
You make sure there is no job safety so they are scared to ask for a raise. You make sure there is no good social safety net, so they fear for losing their job. You make sure the employees cannot effectively organize to present a more effective bargaining force.
And you get people to believe that a business model that can't pay its employees an equitable salary should still be allowed to continue.