I added the article to Pocket, and while the text is there, all the photos are gone.

I haven't studied the source to see whether Pocket conceivably could have parsed this correctly. But sites really need to make articles play nice with apps that reformat for readability. I tend to skip articles that don't transfer to Pocket (or Safari's readability mode) well. NYTimes is a particularly annoying offender.

Seriously, was there some AB-testing in progress. My page was just fine. Single clean column of text with no particular effects.

It's needlessly hectic. It's not a movie, it's TEXT. It starts off with some silly animation. Then another entirely pointless page with features that could easily be triggered by some sort of side menu or icon row in the top right of the screen. Now I've scrolled through two pages of crap.

Then there's a paragraph taking up another page. And NOW is the article, which fits into a fixed 800px wide container.

The "A" in the top right is an edgy animated menu instead of being A+ / A- to resize text which is what I thought it was.

- Make it fluid

- Cut any and all fluff

If I have to spend even the slightest effort to get to understand your layout or feel comfortable with the site, I just close it. I don't have that sort of time.

I hate all these new style article sites that are made just to justify the developers salary.

The article started as white text on dark background, then switches to dark text on white background. Each section has a massive drop capital.

(I didn't mind it, much better than a bunch of other pages.)