Trying to capture both themes without being too complex; it's an interesting post that's hard to summarize in 85 characters.

Fine. But the original title did not mention the Crunchies at all; that was my main issue. I see it's been fixed.

Thanks for the tip, happy to change it to hit it a little more squarely.

The original headline wasn't too bad, except for the confusing name of Paul Carr's TC column series ("NSFW"). I'd suggest...

Paul Carr: Extraordinary Popular Delusions and the Madness of Crunchies

...because a key point is that it's Carr's irreverent op-ed, and not TC/MA speaking.

Very good point. Will do next time, thanks. I was hoping to loop in the CES tangent a bit because it's at least funny -- it's not only about the Crunchies.