http://www.ons.gov.uk/ons/rel/ghs/opinions-and-lifestyle-sur...
http://www.hscic.gov.uk/catalogue/PUB14184/alc-eng-2014-rep....
(I'm on mobile at the moment so I'm having trouble finding rates for dependant drinkers who don't cut down while pregnant. That first link suggest 2% of pregnant women don't cut down or even drink more, but that doesn't tell me how much they used to drink - someone drinking one glass once a month moving to one glass once a fortnight has doubled their consumption but probably isn't doing any harm)
Smoking during pregnancy has been on the decline for years, and 2014 was the lowest it's been.
http://www.hscic.gov.uk/article/4788/Prevalence-of-mothers-s...
> Today's report shows the prevalence of women who classed themselves as smokers whilst pregnant fell to 12.0 per cent (75,910 out of 632,960 maternities)3 from 12.7 per cent (83,490 out of 658,110 maternities) in the previous year4, and this continues the steady decline from 2006-07 when this was 15.1 per cent.5
Lowest on record, but still 12% is pretty high. I suspect the reason, as you say, is the taboo. A pregnant woman who smokes faces a lot of judgement, so she's probably going to smoke at home.