To be honest, I get anxious when choosing a company to buy my rail ticket. Not to mention the whole horrible process of trying to find a suitable ticket. Splitting journey's etc, trying to work out the cheapest route etc. That's in the UK.

And I have a feeling of dread each year when it's time for broadband renewel. I can waste a couple of hours going through the options. Then present choices to my partner, who will most likely do the same.

Agree it's an article about decision paralysis/fatigue, with some tenuous examples/zeitgeist links.