Re:How much to charge for your Web App?
by jacquesm on Sunday January 10, 2010 @08:26AM
(#1043031)
We gave them the option to lock in their account or to wait for expiry of their card and then get charged the new amount.
Most chose to lock in, and a very small number of them still have that rate even 3 years later.
We have fewer members now but that is due to other reasons.
Cancellations for the locked in accounts went down because those people thought they were getting a very good rate and knew that if they canceled and would sign up again it would be at the new rate.
At the time our retention was 3 months, so within 3 months the larger portion of the accounts were being charged at the new rate.
Most chose to lock in, and a very small number of them still have that rate even 3 years later.
We have fewer members now but that is due to other reasons.
Cancellations for the locked in accounts went down because those people thought they were getting a very good rate and knew that if they canceled and would sign up again it would be at the new rate.
At the time our retention was 3 months, so within 3 months the larger portion of the accounts were being charged at the new rate.