Facebook is stomping on GooTube's video dominance by A) not showing ads, B) auto-running Facebook hosted videos while forcing a click for YouTube hosted ones, and C) offering content creators quite a bit better terms, apparently.

So, Google has to do something to monetize before somebody coughs to the fact that YouTube's numbers are dropping.

However Facebook requires potential viewers to log-in to view videos, which completely nullifies their service as a spontaneous click-link-and-watch option. Also prevents embedding.

Remember that well under half of the Internet's population have a Facebook account.

> which completely nullifies their service as a spontaneous click-link-and-watch option

Agreed. I, personally, can't stand Facebook. However, most of the people I know who create videos now only upload to Facebook so I had to make a Facebook account. The eyeballs follow the content. So, the question is, "Why are the content creators ignoring YouTube?"

And, actually, with pre-roll ads, YouTube did a good job of wiping out spontaneous already. It's not unusual for me to to click link, ad starts, close tab. I doubt it's coincidence that .gifv started taking off after pre-roll YouTube ads became ubiquitous (before you'd just link the YouTube video).