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Re:23andMe meets FDA standards, adds back wellness reports by Kneedler on Wednesday October 21, 2015 @04:09PM (#10428296)
I believe the $99 kits were sold as a loss leader to grow their database and establish themselves as a leader in the space. The actual cost to the company was/is much higher.
Re:23andMe meets FDA standards, adds back wellness reports by mbreese on Wednesday October 21, 2015 @09:54PM (#10429986)
Selling kits isn't how they make their money. So, selling the tests at a loss shouldn't be surprising.