Microsoft does basically all the same things but doesn't provide me with any upside like Google & Apple. The Xbox/Zune are locked down walled gardens like the iPhone. Microsoft has had a history with DRM-ed audio files just like Apple. Windows is commercial software with an EULA/TOS attached to it just like OSX. If Bing gets a subpoena for user information they'll comply because it's the law. Personally I don't feel like Google, Apple or Microsoft have ever invaded my privacy. So yeah, all things being equal of course I'm going with the company that does provide me a better product/service.